Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today
Description
If you are struggling ... If you feel as if you and your team are working hard but you are not getting the results you want, you will find hundreds of specific things you can do today to WIN in retail. Throughout the book, look for WIN Today to find those immediate actions you can take to improve your business and win over customers. WIN Today elements act like a retail coach urging you to take steps to improve your retail business.
This book helps every retailer and small business owner focus on what really matters.
This book is for you if you:
- Own your own retail business- and wear many hats
- Manage a team that is always busy - but is not achieving the results you want
- Aspire to a career in retail and want to understand how it all fits together
- Need help developing inexperienced managers and new hires to succeed quickly
- Feel overwhelmed with multiple priorities in your retail operation
- Are a vendor who wants to be a better partner to your retail customers.
"It is what has been needed in the retail world: A real world guide based on real experience!"
As retail technology spending skyrockets, customer satisfaction with retailers declines. ...Maybe the reason is that the real magic of retail doesn't come from a software program.
Flora Delaney, retail expert and consultant with experience across the globe helping retailers fix their operations, says retail success comes from just 7 Timeless Principles.
"I'm tired of people telling us retail is dead - it is as much a part of our world and culture as ever. When retailersfocus on the 7 Timeless Principles it is a WIN for eveyone - includding their shoppers and their bottom line."
At the insistence of past clients, Flora has documented what the best retailers know and how everyday retail employees, department heads and store managers can make their store more profitable as well as a more fun place to work and shop.
Like Good to Great and The One Minute Manager, store leaders across every channel are sure to turn to this essential book again and again to answer questions and solve problems. Flora's optimism, easy-to-understand approach and humor energizes senior managers, business owners and casual staff members to make changes to improve their store.
About the Author: Flora Delaney is a former retail merchandising executive with over 25 year of experience working for brands as large as Best Buy (US) and Ahold (Europe) and as small as single-store boutiques. As a consultant, she travels the world to help retailers re-discover what makes them successful. She works with store leaders to reinvent their customer experience and create loyal customers and profitability. Her clients include Target, Whole Foods, PetSmart, The Good Guys (Australia), A.S. Watsons (Hong Kong + UK), Family Dollar, Dell, Petco, Sears, and many small chains and nice shops. She is a sought-after speaker at trade events and retail meetings.
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Reviews
"If you're a small retailer, you may feel like an endangered species. But following these practical principles will give you command over new skills for winning in retail now and in the future." - Amanda Brinkman, small business marketing expert and Host of the Small Business Revolution - Main Street
"It is what has been needed in the retail world. It is a real world guide based on real experience! I am anxious to buy copies of the book for my entire management team at Acme" - Rudy Simondi, District Manager
"Every vendor who sells their product to and through retailers should read and understand Retail's 7 Timeless Principles! There's no better way to build more collaborative and effective partnerships with your retailer customers than to focus your selling strategies on what will make them successful." - Kady Slavin, Vice President, Coca-Cola
"I've learned through the years in retail that strategic planning doesn't create success, but the lack of it guarantees failure. What this book clearly outlines is what is important, and even more crucial: What isn't. We blame retail failures on many things: the internet, shifting consumer tastes and habits, competition, millenials and Genz Y&Z, even the weather. This book is like a plan that brave companies can use to define who they want to be and how to navigate all those changes to create success." - Ron Brunette, Chief of Design and Branding, Kilwin's Chocolates
"I have looked forward to getting my hands on a book from Flora Delaney. She is such a thought leader has clear-eyed vision when it comes to retail execution. This book is a must-read for all of us who work in any capacity with the retail marketplace. It distills the key retail success factors into understandable and actionable steps. Not just for retailers -- but for the manufacturers/distributors/brokers who rely on them to succeed." - Stuart Straus, Cheif Executive Officer, Compass Health Brands
