Reset: Business and Society in the New Social Landscape

Available

Product Details

Price
$29.95  $27.85
Publisher
Columbia Business School Publishing
Publish Date
Pages
272
Dimensions
5.8 X 8.6 X 1.1 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780231178242

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About the Author

James Rubin (1951-2016) was a member of the faculty at the University of Virginia Darden Graduate School of Business for more than two decades, serving as area coordinator for its management communications course. He authored numerous case studies on crisis communications and corporate branding, and was a longtime member of the Arthur Page Society.

Barie Carmichael is a Batten Fellow at the University of Virginia Darden Graduate School of Business and a senior counselor at the global communications consultancy APCO Worldwide. She has more than thirty-five years of experience in corporate communications, having been a partner at the Brunswick Group, a global advisory firm, and Dow Corning's corporate vice president and chief communications officer.

Reviews

Reset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does.--Tim P. McMahon, Creighton University Heider College of Business