Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

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Product Details
Price
$30.00  $27.90
Publisher
Wiley
Publish Date
Pages
288
Dimensions
6.3 X 8.7 X 1.7 inches | 1.0 pounds
Language
English
Type
Hardcover
EAN/UPC
9781394159253

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About the Author

JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years' experience in sales leadership.

JULIA NIMCHINSKI is an entrepreneur, former CMO, and Editor/Founder of GTM Mag. She's the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world's first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.