Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value (Buying and Sellin
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Kevin Lake has created transformative content for some of the world's most influential companies and extraordinary performers. Kevin is currently the chief creative officer of Finding Mastery, a media company founded by renowned sport and performance psychologist, Dr. Michael Gervais. Kevin previously founded Wired2Engage, connecting brands to the power of storytelling. Among other projects, he produced Gleason, a documentary that was shortlisted for the Academy Awards and Playing It Forward, a music series in partnership with Robert Downey Jr. to raise money and awareness for arts education in public schools.
A graduate of the London School of Economics and the University of California, Berkeley, Kevin and his family reside in Pacific Palisades, California. Kevin is passionate about rugby, high-performance, psychology, education, and the environment.
Raised in Marin County, Tracy graduated from U.C. Berkeley and went on to do graduate work in television journalism at Stanford University. Tracy worked for eight years as a reporter/anchor for various NBC affiliates around the country, proceeding to host her own international television show on travel and skiing. Tracy credits her background in journalism and communications for her ability to effectively present properties and negotiate transactions.
In 2006, Tracy founded Morgan Lane, a boutique brokerage in Marin County. In 2009, she and Mark McLaughlin bought Pacific Union International. Tracy helped brand, recruit for and grow the brokerage before selling her interest in it. Pacific Union became the 5th largest brokerage in the United States and was recently acquired by Compass.
Tracy has three children and is a very active, visible member of the communities in which she lives and works.
"Real Estate Rescue might be one of the most important books you ever own. Nearly everyone who buys a home also ends up selling one. We almost always do it wrong. In this incredibly helpful book, Tracy McLaughlin takes you by the hand and guides you through every step. The result? Less stress and more income from your home. I give this book my highest recommendation!" -Susannah Seton, author of Simple Pleasures of the Home
"This book will undoubtedly change the way America looks at buying and selling homes. Tracy has nailed all the critical check-offs for successful buying or selling. It's a game changer for our industry." -Mauricio Umansky, founder/CEO of The Agency
