Primal Storytelling: Marketing for Humans
These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren't consistent. So Butler set out to fix it-to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you're competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
Earn by promoting books
Earn money by sharing your favorite books through our Affiliate program.
Become an affiliate
"Anthony Butler deeply understands content marketing and how to use brand storytelling to connect with online audiences."
- Andrew W. Singer, Managing Partner at Tannenbaum Helpern Syracuse & Hirschtritt
"Anthony Butler created and implemented a strategic marketing campaign for our company that achieved results beyond our expectations. Primal Storytelling is a powerful guide to creating brand content."
- Domenick A. Chieco, Co-chairman of Milrose Consultants
"I've known Anthony Butler for several years, and he has enabled me to look at marketing in a different way. His experience and ideas on how to truly connect with people, often through rich stories, have broadened my marketing understanding and helped my business grow."
- Joe Wright, CEO of Kennon Products
"In Primal Storytelling, Anthony Butler provides a crystal clear framework of how to craft powerful brand stories. If you are an entrepreneur, marketer, or seller looking to hone your craft, this book is a must-read to add to your tool kit. As digital media channels continue to distribute an overwhelming sea of content, Primal Storytelling maps out a methodical approach to cut through the noise and connect with your audience on an emotional level, earn trust, and influence behavior."
- Jordan Bronstein, business performance advisor
"Primal Storytelling is not just another storytelling book. Anthony goes deep and clearly guides you toward the goal of connecting with your tribe. His concepts could not reach our company at a better time. We were beginning an expansion across borders and content generation was key to our success. His content-creating framework is smart and very practical. And his colorful anecdotes not only make reading very entertaining but are also great examples of how to connect with people. Definitely a must-read if you understand the importance of marketing."
- Carlos Gutierrez, CEO of Zuero Software
