Practical A/B Testing: Creating Experimentation-Driven Products

Available
Product Details
Price
$32.95
Publisher
Pragmatic Bookshelf
Publish Date
Pages
168
Dimensions
7.5 X 9.25 X 0.36 inches | 0.66 pounds
Language
English
Type
Paperback
EAN/UPC
9798888650080

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate
About the Author
Leemay Nassery is an engineering leader who has worked at prominent companies such as Spotify, Etsy, Dropbox, and Comcast. From personalizing the homepage at Spotify to leading the A/B testing and personalization engineering teams at Comcast to building the data warehousing teams at Etsy, Leemay is passionate about tying engineering to business outcomes and user impact. In these experiences, she has learned that you do not need the perfect experimentation platform or a large engineering team to start gaining insights as to how users engage and interact with your product.