Power of Surge
Holly Rollo
(Author)
Description
A B2B Software CEO's Guide to Strategic Modern Marketing That Delivers Results!
For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.
Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales and marketing, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.
The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for competitive advantage and transaction success.
Product Details
| Publisher | Advantage Media Group |
| Publish Date | March 05, 2024 |
| Pages | 380 |
| Language | English |
| Type |  Paperback / softback |
| EAN/UPC | 9781642258110 |
| Dimensions | 8.5 X 5.5 X 0.9 inches | 1.1 pounds |
About the Author
HOLLY ROLLO is a B2B technology veteran with over three decades of experience leading major turnaround, transformations, and transactions. As a former CMO, she founded Surge Strategies, a strategic marketing advisory firm helping B2B software CEOs drive growth and scale. She is a passionate mentor to aspiring CMOs and women in technology. To learn more about Surge Strategies, visit www.surge-strategies.com.
Reviews
Holly has written the definitive strategic marketing
manifesto. She has shared the scar tissue you get
only by living and breathing the ups and downs of
building a business and has described those lessons
in a straightforward, digestible, and fun read. As one
who has reviewed thousands of business plans and
hundreds of board plans, Holly nailed it. You must
keep your eye on the horizon lest you go off course,
but you better pay maniacal attention to the details
that are driving to that horizon. Holly's sage advice
acts as a rudder and should be absorbed by every B2B
CEO trying to balance their ship.
TED SCHLEIN
Former managing partner, Kleiner Perkins
Founder partner, Ballistic Ventures
Rollo's advice is a lifeline for those preparing for a
major transaction or going through a pivot. If you're
ready to turbocharge your software business and find
hidden value, Power of Surge is an indispensable guide.
DAVID LANG
Partner, KKR
Refreshing and powerful. Rollo's insights about
how to use strategic marketing as a value driver are
helpful and impactful. She not only diagnoses root
causes hindering results but also offers actionable
remedies that CEOs can put to work immediately.
The framework she lays out in this book can help
companies set themselves up for long-term success.
BETTY HUNG
Managing director, Vista Equity Partners
Holly Rollo's new book is a must-read for any investor
or CEO in the B2B software space. Her decades of
marketing leadership success at important companies
have given her the ideal perspective for crafting a
tight, actionable framework for creating a competitive
advantage. All of this is combined with a highly
accessible narrative style. What is not to like?
SEKSOM SURIYAPA
Partner, Upfront Ventures
Today more so than ever, a B2B software CEO
needs the skill to navigate sudden and unexpected
changes in the business climate. Power of Surge offers
actionable insights to leverage marketing as a source
of strategic advantage and maximize the value of
a business at exit. It is very clearly a practitioner's
rendition and presents this advice in a refreshingly
relatable and compelling way. It's a great addition to
any CEO's bookshelf!
ROHIT GHAI
CEO, RSA
What a wonderful opportunity for CEOs to learn the
uncensored truth about marketing in our uncertain
roller coaster of a world. Holly Rollo generously
shares her relentlessly practical, no-holds-barred
experience as a CMO. She reveals how small businesses
can avoid fumbling their fortune, achieve
better results, and become resilient by capitalizing on
how marketing really works.
KATHLEEN SCHAUB
Marketing management strategist
Former IDC CMO advisory practice leader
Earn by promoting books
