Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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Product Details

Price
$32.00  $29.76
Publisher
Harper Business
Publish Date
Pages
272
Dimensions
6.3 X 9.4 X 0.9 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9780062407610

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About the Author

Dave Peterson is officially retired after a career in programming and systems analysis. His interest in computers, databases, and spreadsheets makes him suited to run the record-keeping side of Judy's small business. In his spare time, he reads, plays duplicate bridge, and tries to keep up with his wife.

Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.

Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was 1995's Megamedia Shakeout, one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast Portfolio, Fortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York.

Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early '90s he applied data science to Australia's Americas Cup -- an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, Calif.

Reviews

"Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity."--Marc Benioff, Chairman and CEO, Salesforce
"Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies."--Jim Goetz, Partner, Sequoia Capital
"Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen."--Mike Maples, Founding Partner, Floodgate
"Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes."--John Bertrand, Americas Cup winner, Olympic medalist
"Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley."--Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund
"Play Bigger shows why it's so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC's, and board of directors who want to take market creation into their own hands"--R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business
"This important work should be available to everyone thinking of pursuing a business career."--Library Journal
"This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen's "Innovators Dilemma" and Moore's "Crossing The Chasm" as the three must-have books to succeed."--Kathleen Goolsby, Managing Editor, SandHill.com
"a new spin on the 'something from nothing concept' ... Aimed at entrepreneurs, this book has practical advice for anyone in business."--Booklist