Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
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In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time.--Ming Zeng, chief strategy officer, Alibaba
Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors--present and future. I think it's an easy call.--Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age
Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did.--Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age
Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors--present and future. I think it's an easy call.--Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age
Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did.--Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age
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