Plan D: Lessons from the World's Most Successful Disruptors
Description
Shift happens.
It's time for Plan D.
Long gone are the good old days where a sudden market shift was tempered -- even held back -- by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge.
Today, "what's next" is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.
This book explores two questions about them: 1. What makes them special? (So we can do what they do and upend our competition as well.) 2. How do they think? (So we know how to manage them while getting the absolute best out of them.)
This book is written about -- and for -- Disruptors. It crystallizes the Disruptor's unique superhero powers so you can use them too (for good, not evil).
The future belongs to the Disruptors.
You need them, and they need you.
This book will help you dream, drive and deliver like the crazy ones.
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About the Author
Reviews
"When you're disruptive in school, you get criticized and punished. When you're disruptive in business, you get praised and rewarded. This makes Mike uniquely qualified to show you the way. His book and speeches are a fantastic way to disrupt your next meeting or conference." --David Rendell -- Author of "The Freak Factor"
"When I see Mike speak, I am always struck by how he blends empathy and expertise. He seems to be able to channel the wisdom and concerns of leaders from big and small businesses alike." --Scott Mordell -- Global CEO of Young Presidents' Organization
"This book is the bible for second...and third and fourth chances." --Mike Michalowicz -- Author of "Profit First" and "Clockwork"
"Leaders learn and grow by using their heads and their hearts. Mike has a talent for speaking to both. This book is timely, insightful, relevant and wise. Read it and grow." --Lynne Twist -- Author of "The Soul of Money," founder and president of Soul of Money Institute, co-founder of the Pachamama Alliance
"Mike is a connector of ideas and people, and this book contains many of my friends. More importantly, it contains lessons that will save you from some hard knocks and earn you millions in the process." --Verne Harnish -- Founder of Entrepreneurs' Organization (EO) and author of "Scaling Up (Rockefeller Habits 2.0)"
"Mike and the people he calls friends leave a big wake. This book will show you how they do it." --Marshall Goldsmith -- Thinkers50 #1 executive coach and the only two-time #1 leadership thinker in the world
"I approve of everything in this book except the swearing. Please be patient with Mike. God's not finished with him yet." --Nancy Maddock -- Mike's (very patient) mom
"Mike Maddock is one of the most uniquely engaging thought leaders I know. His authentic style is captivating, and his ability to inspire using critical lessons from both startups and Fortune 100s is priceless. I'd recommend him to our CMO and our CFO because they'd both love learning from him." --Robert A. McDonald -- Retired chairman, president and CEO of Procter & Gamble and former secretary of U.S. Veterans Affairs
"The enemy of courage isn't cowardice. It is the need to fit in. Disruptors don't fit in, so this book is about how to be courageous when you need to most. --Dev Patnaik -- CEO Jump Associates
