Overcrowded: Designing Meaningful Products in a World Awash with Ideas

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Product Details
Price
$34.95  $32.50
Publisher
MIT Press
Publish Date
Pages
264
Dimensions
6.2 X 0.9 X 9.0 inches | 1.1 pounds
Language
English
Type
Hardcover
EAN/UPC
9780262035361
BISAC Categories:

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About the Author
Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.
Reviews

In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both.

--Ideas for Leaders, 03.01.2018