Ogilvy on Advertising
David Ogilvy
(Author)
Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
Product Details
Price
$30.00
$27.90
Publisher
Vintage
Publish Date
March 12, 1985
Pages
224
Dimensions
7.4 X 0.58 X 9.7 inches | 1.34 pounds
Language
English
Type
Paperback
EAN/UPC
9780394729039
BISAC Categories:
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About the Author
David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
