Stefan Sagmeister formed the New York-based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Guggenheim Museum, the Rolling Stones, and HBO. His work is in museum collections around the world, including the Museum of Modern Art in New York, the Philadelphia Museum of Art, the Art Institute of Chicago, the San Francisco Museum of Modern Art, and the Museum of Applied Arts (MAK) in Vienna. He teaches in the graduate department of the School of Visual Arts in New York.Steven Pinker is the Johnstone Family Professor of Psychology at Harvard University, and the author of many books on language, mind, and human nature, including The Language Instinct, How the Mind Works, The Better Angels of Our Nature, and Rationality. Hans Ulrich Obrist (b. 1968, Zurich, Switzerland) is Artistic Director of the Serpentine in London, and Senior Advisor at LUMA Arles. Prior to this, he was the Curator of the Musée d'Art Moderne de la Ville de Paris. Since his first show World Soup (The Kitchen Show) in 1991, he has curated more than 350 shows. Steven Heller is co-chair of the SVA MFA Design program. He is the author, co-author, and/or editor of 200 books on design, illustration, and visual culture. For 33 years he was an art director at the New York Times for the OpEd page and the Book Review section. He has contributed to many magazines including The Atlantic, Wired, EYE, Baseline, and PRINT, where he has written The Daily Heller online for over a decade.