(not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

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Product Details

Yale University Press
Publish Date
5.7 X 8.2 X 1.1 inches | 1.0 pounds

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About the Author

Brooke Erin Duffy is associate professor in the Department of Communication at Cornell University. She is the author of Remake, Remodel: Women's Magazines in the Digital Age and co-author of Platforms and Cultural Production.


"Duffy's exploration of sexism, as well as her probe of the gig economy, makes this an interesting and informative read for anyone--even those who aren't following Instagram's foodies and fashionistas."--Wired.com
"This insightful account will resonate with anyone who has ever sought to turn personal passions into wage-earning employment, juggled multiple part-time gigs, or struggled to fit pleasurable hobbies around a 'real' job or jobs."--Library Journal, starred review
"[A] thoroughly researched and considered work."--Choice
"This book is particularly helpful for those studying social media, gender, and the digital economy, and opens up many questions about media industries, aspirational labor, and the merging of creative expression and entrepreneurial ideologies."--Zoetanya Sujon, International Journal of Communication
"Duffy refutes the idea that anyone can make a living doing what they love online--whether they're a food or fashion influencer or any other kind of gig worker. Women, especially, get exploited as the line blurs between hobby and career, she explains."--Entrepreneur
"Duffy does a superb job. . . . This book will be a welcome addition on the bookshelves of scholars interested in the intersection of new media and labor, in personal branding, and in how young middle-class women imagine working for passion under precarious labor conditions."-Ilana Gershon, ILR Review
"A timely contribution to the wider debates around digital content creation."--Kait Kribs, Journal of Cultural Economy
"(Not) Getting Paid to Do What You Love is an engaging read, thanks in large part to Duffy's effervescent prose and palpable empathy for her subjects. It is strongly recommended."--Austin Morris, Media Industries
"Duffy is a talented interviewer and observer who offers a thorough, well-researched description of the world of social media aspirants, and sociologists will find much to like about this book."--Christin L. Munsch, American Journal of Sociology

"A fascinating, meticulously researched study that shows how these creative women exemplify modern workers. Her lessons are essential for all those interested in fashion studies, gender studies, and the creative economy."--Angela McRobbie, author of Be Creative: Making a Living in the New Culture Industries

"Duffy is an excellent guide to the contemporary anxieties of aspirational labor, showing both the very calculated nature of investments these women are trying to make in their futures, while pointing to the larger social forces that shape and constrict their possibilities."--Gina Neff, author of Venture Labor

"This immensely valuable book reveals the trapdoor for female workers who pursue their talents on social media. Duffy expertly dissects a system which attracts many, rewards a few, and exploits the rest."-- Andrew Ross, author of Nice Work If You Can Get It: Life and Labor in Precarious Times
"Contrary to optimists who hoped that the internet would bail women out of the family-career bind, Duffy finds that female 'digital-media hopefuls' rarely get paid for their work. The phenomenon Duffy describes is fascinating."--Frances McCall Rosenbluth, coauthor of both Forged Through Fire and Women, Work, and Politics

"Duffy's critically astute study reveals the intersection of pleasure and power in contemporary capitalism and clearly articulates an essential new perspective on digital labor."-- Kylie Jarrett, author of The Digital Housewife