Niche Envy: Marketing Discrimination in the Digital Age

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Product Details
Price
$10.99
Publisher
MIT Press
Publish Date
Pages
225
Dimensions
6.3 X 0.74 X 9.1 inches | 1.08 pounds
Language
English
Type
Hardcover
EAN/UPC
9780262201650
BISAC Categories:

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About the Author
Joseph Turow, called by the New York Times probably the reigning academic expert on media fragmentation, is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).
Reviews

A lucid and unnerving read on the growing uses of database marketing.

--The Chronicle of Higher Education