Newsonomics: Twelve New Trends That Will Shape the News You Get
The New News
Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future. The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade. A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting, Newsonomics provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. Newsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.Earn by promoting books
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KEN DOCTOR spent twenty-one years with Knight Ridder, long the country's second-largest newspaper company until its sale in 2006. He served in key editorial and executive roles and then completed his career there as VP/Editorial, VP/Strategy and VP/Content Services for Knight Ridder Digital in San Jose. He writes the popular Content Bridges blog, serves as news industry analyst for the research and advisory firm Outsell, and appears frequently on television and radio as a media expert.
"Ken Doctor is one of the smartest people I know in the news business. Where so many people have their heads in the clouds or under the table, he faced reality a long time ago. He gets the economics, the technology, and the personalities of the new news world. He knows the winners from the losers. His book is quite simply the best primer so far to the future of the news." --Michael Wolff, author of The Man Who Owns the News: Inside the Secret World of Rupert Murdoch
"The business model to fund journalism is broken. Ken Doctor picks up the pieces and offers hope to those smart and brave enough to embrace change." --Gordon Crovitz, former Publisher, Wall Street Journal, co-founder Journalism Online "This is a wonderfully informative and conversationally written book that should be a must read for anyone interested in the future of journalism. "Newsonomics" captures the energy, passion, creativity and opportunity of this transformational period for journalism and the media. It's fun to read and full of relevant facts and context." --Robert J. Rosenthal, Executive Director, Center for Investigative Reporting "Ken Doctor is one of the most important and readable analysts in media today. With Newsonomics, he creates some optimism that there is a way to navigate the difficult terrain. Newsonomics is a must-read and will leave you energized." --Bernie Lunzer, President of The Newspaper Guild-CWA "Whether you are in the news business or some other industry, Newsonomics, offering sensible ideas for moving forward in any business, is a case study on how quickly your business model can be transformed." --Clare Hart, President, Dow Jones Enterprise Media Group
