Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
Negotiators might be born, but great negotiators are made.
This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.
Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today's competitive marketplace, there is no time for experimentation, nor room to make mistakes.
The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:
- Make strategic decisions - move from doing what is comfortable to doing what is most strategic.
- Manage the process - carefully balance the urge to compete with the need to collaborate.
- Deliver the deal - fine-tune the negotiation process to achieve the desired outcome.
This book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.
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Become an affiliateDr. John Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. Dr. Lowry teaches negotiation at the top-ranked Straus Institute for Dispute Resolution at Pepperdine University School of Law and in Vanderbilt University's Master's in Management in Health Care program. Dr. Lowry also serves as president of The Lowry Group, LLC ("TLG"). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, health care organizations, and other businesses.
'This book is required reading for my team members because I have seen firsthand the impact of effective negotiation. My people engage in it every day. John Lowry will teach you a lot more than how to get better deals; he will teach you a process for success.'--JANET MILLER, Principal, CEO & Market Leader for Colliers International, Nashville Office
'I have personally been through John Lowry's negotiation training many times. Not only is it entertaining, but it is also extremely applicable to your everyday life. This book, Negotiation Made Simple, brings his world-class training to life in book form. It is a must-read for anyone looking to improve their negotiation skills. I have benefited from John's teaching and have used it for over a decade. This stuff works. The wisdom in this book changed my life and it can change yours, too.'--RYAN HAWK, author of The Pursuit of Excellence, Welcome to Management, and host of the Learning Leader podcast
'John Lowry reminds us that negotiation is not just for the board room or Capitol Hill. It is a life skill that we all need and this book can help you think about effectively negotiating in a new way.'--BILL HASLAM, former two-term governor of Tennessee and author of Faithful Presence
'Exceptionally well written, and thoroughly 'reader friendly' in organization and presentation, Negotiation Made Simple is highly recommended as a core and fundamental addition to personal, professional, community, and college/university library business marketing/selling collections and supplemental MBA curriculum studies lists.'--MIDWEST BOOK REVIEW