Natural Capitalism: Creating the Next Industrial Revolution
L Hunter Lovins (Author) Amory Lovins (Author)
& 1 more
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DescriptionHawken ("The Ecology of Commerce") and Amory and Hunter Lovins of the Rocky Mountain Institute, an environmental think tank, have put together an ambitious, visionary book advocating "natural capitalism." Based on the principle that businesses can be good for the environment, "Natural Capitalism" shows how leading-edge companies are practicing "a new type of industrialism" that is both more efficient and more profitable, while simultaneously protecting the planet and creating jobs. Natural capitalism is a way of thinking that seeks to apply market principles to all sources of material value, most importantly natural resources. The authors have two related goals: first, to show the vast array of ecologically smart options available to businesses; second, to argue that it is possible for society and industry to adopt them.
Back Bay Books
October 12, 2000
5.9 X 9.0 X 1.2 inches | 1.1 pounds
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About the Author
L. Hunter Lovins, Time Magazine's Millennium Hero for the Planet, is a business professor, President and Founder of Natural Capitalism Solutions, and co-author of The Way Out and the best-selling Natural Capitalism.
Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards. A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.
Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.