
Description
How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
In Narconomics, Tom Wainwright is an intrepid guide to the most exotic and brutal industry on earth. Picking his way through Andean cocaine fields, Central American prisons, and communities where the cartels rule, Wainwright offers a vivid, fresh, and innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a keen and daring blueprint for how to defeat them.
Product Details
Publisher | PublicAffairs |
Publish Date | April 11, 2017 |
Pages | 288 |
Language | English |
Type | |
EAN/UPC | 9781610397704 |
Dimensions | 8.2 X 5.4 X 0.7 inches | 0.6 pounds |
About the Author
Reviews
"A cracking read... both an extended black joke and a hard-headed analysis of the economics of getting high."--Reuters
"A lively and engaging book, informed by both dogged reporting and gleanings from academic research..."--Wall Street Journal
"An economics book for the Breaking Bad generation"--Times (London)
"Readers interested in the intersection of crime, economics, entrepreneurship, and law enforcement will find this work fascinating."--Library Journal
"Tom Wainwright has powerfully argued in favor of legalizing drugs. He says that the policies aimed at stifling the drug trade seem to be misdirected and have failed... a controversial but well-argued book... a must-read for everyone interested in solving the drug issue. Wainwright makes a lot of sense at a time when the world seems helpless against drug traffickers."--Washington Book Review
"Tom Wainwright of the Economist brings a fine and balanced analytical mind to some very good research"--Minneapolis Star Tribune
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