Multimodal Discourse
21,000+ Reviews
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Description
Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial. Brings in a new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised.
Product Details
| Publisher | A&c Black 3pl |
| Publish Date | June 29, 2001 |
| Pages | 152 |
| Language | English |
| Type |  Paperback / softback |
| EAN/UPC | 9780340608777 |
| Dimensions | 9.2 X 6.1 X 0.5 inches | 0.5 pounds |
BISAC Categories: Education
About the Author
Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia
Theo Van Leeuwen is Professor of Language and Communication at the University of Southern Denmark, Emeritus Professor at the University of Technology, Sydney, and Honorary Professor at the University of New South Wales, Lancaster University and Cardiff University.
Reviews
"Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated world in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundational theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over."--Ron Scollon, Professor of Linguistics, Georgetown University
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