Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture

Pre-Order   Ships Apr 25, 2023

Product Details

$28.99  $26.96
Beacon Press
Publish Date
0.0 X 0.0 X 0.0 inches | 1.25 pounds

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About the Author

Sara Petersen is a writer based in New Hampshire. Her essays about feminism, domesticity, and motherhood have appeared in The New York Times, Harper's Bazaar, The Washington Post, InStyle, Glamour, and elsewhere. She also writes a newsletter about the myth of the ideal mother, In Pursuit of Clean Countertops. You can find her at, and on Twitter and Instagram @slouisepetersen.


"Reading this book feels like having the best, most nourishing conversation about media, race, capitalism, and the collective public scream that is parenting right now with a friend who has done all the reading. Petersen's deep research, smart analysis, and warmth makes this essential reading for parents who want to know what pulls us toward the endless scrolling that is an inescapable part of our twenty-first-century lives."
--Krys Malcolm Belc, author of The Natural Mother of the Child

"Momfluenced makes rich text of our often mindless scrolling, unpacking the ways performances of social media motherhood help and hinder parenting in its personal and political spheres. This book provides all the delicious pleasures of envy-snarking on the neutrals of your newsfeed, plus the necessary catharsis of your favorite group text, with the bonus of nutrient-rich research into how race, class, and politics influence our cultural conception of the ideal mother and why mindful consumption might be the first step to change. I'm so glad we have Sara Petersen's voice to unravel these complexities with humor and pathos."
--Julia Fine, author of The Upstairs House and Maddalena and the Dark

"A thoughtful and freeing look into mommy influencer culture and how it shapes how we see each other and ourselves. I started underlining until I realized I was underlining the whole page. An important read for anyone who has ever gotten trapped in the endless doomscroll toward being a better, more beautiful mother."
--Kate Baer, author of What Kind of Woman

"Reading Momfluenced is like having a frank conversation about motherhood, gender, and capitalism with someone much smarter, wittier, and well-read than I am. Sara's vulnerable, incisive, and funny-as-hell take on momfluencer culture will stay with me for a long time. Fans of Under the Influence will gobble it up."
--Jo Piazza, creator of the Under the Influence podcast

"Incisive, illuminating, and prescient, Momfluenced thoroughly excavates of one of the internet's most fascinating and insidious subcultures. If I could heart this book twice, I would."
--Amanda Montell, author of Cultish: The Language of Fanaticism

"For women disappeared by the Cult of Domesticity, Momfluenced opens up the possibility of self-reclamation with a passionately conceived deep dive into modern motherhood as performance, commodity, and fantasy. An eye-opening must-read."
--Rachel Yoder, author of Nightbitch

"Momfluenced takes us on a journey to understand our own history of domesticity and how it affects so much of our culture today. Petersen unpacks influence through a lens of who has power in this country and teaches us how we can change the narrative for the women coming up behind us. A must-read!"
--Eve Rodsky, author of Fair Play: A Game-Changing Solution for When You Have Too Much to Do (and More Life to Live)