Mixed Signals: How Incentives Really Work


Product Details

$28.00  $26.04
Yale University Press
Publish Date
7.64 X 9.29 X 1.26 inches | 1.2 pounds

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About the Author

Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He is the coauthor of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.


"If you think you understand how incentives work, think again. A pioneering behavioral economist reveals how we can create reward systems that minimize unintended consequences and maximize happiness, health, wealth, and success."--Adam Grant, Granted (blog)

"Mixed Signals humanizes economics. It describes people as constantly signaling--to themselves, and to others--their good intentions. In his usual style, Gneezy's examples are important, fascinating, and fun."--George A. Akerlof, winner of Nobel Prize in Economic Sciences

"A well of information and inspiration drawing on research from around the world, Mixed Signals is an incredible resource for anyone who has to motivate people to get things done the right way."--Iris Bohnet, author of What Works: Gender Equality by Design

"Incentives are everywhere and yet commonly misunderstood. In this instant classic, Uri Gneezy explains why all incentives are, in essence, signals--and how to make sure we're sending them correctly. I can't remember the last time I read something so practical, thoroughly researched, and yet funny and personable. Required reading for anyone who is hoping to change behavior for the better."--Angela Duckworth, author of Grit: The Power of Passion and Perseverance

"With unparalleled genius, Uri Gneezy masterfully unlocks the hidden motives underlying our behaviors, providing a secret playbook to anyone who wants to change the world."--John A. List, author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

"With cartoons, engaging stories from his own life, and tales of managerial brilliance and failure, Gneezy explains why incentives often have unintended consequences and shows how they can be designed to accomplish the goals they are intended to serve."--George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University