Misbehaving: The Making of Behavioral Economics


Product Details

$29.95  $27.85
W. W. Norton & Company
Publish Date
6.4 X 9.5 X 1.3 inches | 1.7 pounds

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About the Author

Richard H. Thaler is the coauthor of the bestselling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.


The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.--Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow
A sly and somewhat subversive history of [the economics] profession...engrossing and highly relevant.--Jonathan A. Knee
Highly enjoyable...dense with fascinating examples.... It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.--Carol Tavris
[A] masterful, readable account of behavioral economics. Very well done.--David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke's War on the Great Panic
Entertaining.... An excellent read on the shortcomings of classical economic and finance theory.--Ronald L. Moy, CFA Institute
Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler.--Malcolm Gladwell