Mastering Market Entry: USA: The European's Guide to Making It Big in America
Make it BIG in America by bringing your European business to the US!
As global economies shift, many European companies are entering the US market for the first time. Though the American market holds endless opportunities, too often those unfamiliar with it fail to present themselves in the best light possible. Mastering Market Entry: USA is your guide.
Manny Schoenhuber knows that successful European business operations do not always fare well in the US. He shows you how to make the most of your expertise and adopt certain practices and processes to take full advantage of America's great possibilities.
Understand the whys and hows of seamlessly adapting to the US marketplace. Arm yourself with sound legal, managerial, and cultural strategies that mitigate risks and prepare you for launching your American business. Whether you have a new company, or are bringing a subsidiary stateside, let Mastering Market Entry: USA help your business thrive in the US.
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Mastering Market Entry: USA provides European companies and investors with proven American market-entry mastery. Manny Schoenhuber has written a playbook for European business leaders to follow, showing them how to go about setting up their business to break into the US without making a cultural misstep. 5 stars.
-Erin McKelvey, President & CEO European American Chamber of Commerce Texas.
In Mastering Market Entry: USA, Manny Schoenhuber hails the European mid-market businessperson as a "hidden champion"-someone who has what it takes to succeed, but who hasn't yet embarked upon the process of entering the US market. This guidebook to transacting Transatlantic business is a critically important resource for every European company and can enable your company's success stateside-don't overlook it!
-Matthias Hoffmann, President & CEO German American Chamber of Commerce of the Southern U.S., Inc.
European companies often consider taking their operations into the US, but the up-front costs make them hesitant to make a commitment. Hesitation, we all know, is a recipe for business failure. Mastering Market Entry: USA should make you bold again. You see, now, how the US is an ideal market for you. International expansion will help hedge you against business risk. Thanks to Manny Schoenhuber's guidance, you should eagerly anticipate significant growth.
-Morten Siem Lynge, Consul General & Head of Energy North America Consulate General of Denmark - Houston.
