Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)
Description
Marketing Manager's Guide to Successful Brand Marketing"Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer..." ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.
2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business
In Scott Miller's newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.
Every success story begins with a journey. Featuring thirty chapters with lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you're starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.
Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.
Learn how to:
- Navigate a nebulous digital marketing environment
- Maximize time and investments with sales marketing strategies
- Build and model consistent brand standards
- Become an expert in brand marketing and take your company to the next level
If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.
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About the Author
Scott Miller, entering his twenty-third year with FranklinCovey, serves as the Executive Vice President of Thought Leadership. He is the host of the FranklinCovey-sponsored On Leadership with Scott Miller, a weekly leadership webcast, podcast, and newsletter that features interviews with renowned business titans, authors, and thought leaders. It is distributed to more than five million business leaders worldwide. He is also the host of the weekly radio program Great Life, Great Career with Scott Miller on iHeart Media's KNRS 105.9. This radio program and podcast provide insight and strategies drawn from FranklinCovey's leadership principles and from Miller's career and personal life experience to assist listeners in becoming more effective as business leaders and to improve their personal performance. Additionally, Miller authors a weekly leadership column for Inc. Magazine.
