Magnify Your Impact: Powering Profit with Purpose
Tap the power of purpose to transform your business--and the world. Business is changing. The call for business leaders to address the world's problems has never been more urgent.
As a business leader, you spend much of your time dedicated to guiding the growth of your company. This step-by-step guide gives you tools to apply the same focus to improving the lives around you - by igniting your company's purpose into action. This book helps chart your course to leaving a legacy of impact and using your company's powers for good.
As corporations make up a growing segment of the global economy, business leaders are increasingly tasked with solving the world's toughest problems.You may be searching for that perfect formula: to use the capabilities of your business to strengthen communities while driving value back to your business.
Your company's superpowers, or the very thing that cause your customers and employees to shout your praises, also creates transformational social impact when channeled effectively. Magnify Your Impact gives you a blueprint for social impact that drives real business results.
We have been behind the curtain with the world's most well-known brands, as well as emerging brands just charting their course. In our work with hundreds of companies, one thing is clear: social impact--the living, breathing manifestation of your company's core purpose--must be part of the DNA of your business strategy.
At any stage of your business, with profit as the engine of your company and purpose as the jet fuel, you can create a lasting legacy, and long-term returns.
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"Magnify Your Impact offers an invitation to business leaders to bravely lean into their company's purpose. By lifting one another up, the book shows us how to make a meaningful impact in the world and create success for our business." --JESSICA HONEGGER, founder and co-CEO, Noonday Collection; author of Imperfect Courage
"Magnify Your Impact stokes the fire of purpose for leaders to leverage their abundant resources for the good of the world. The call for business leaders to transform communities has never been more urgent. Through this book, business leaders chart their course to leave a legacy of impact." --BOB GOFF, author of New York Times best-selling books Love Does; Everybody, Always; and Dream Big
"This book is an essential resource for leaders to drive change in the rapidly changing business landscape. Maggie and Hannah share the 'why' and 'how' to engage your customers and employees in positive social impact while creating competitive advantage and a more resilient and adaptable organization." --DAVE STANGIS, founder and CEO, 21C Impact; former chief sustainability officer, Campbell Soup Company
"Magnify Your Impact is a practical resource that invites business leaders to partner with their people and use their combined talents to serve others. With purpose as a beacon, companies can design their own 'impact blueprint' to experience truly meaningful success. It's a win/win/winning strategy!" --KEN BLANCHARD, coauthor of The New One Minute Manager(R) and Servant Leadership in Action
"A must-read for leaders who want to cultivate a purpose-driven culture and make their company a great place to work. The book reveals how fulfilled employees who find meaning in their work become vocal and loyal ambassadors for your brand."
--MARK MCCLAIN, founder and CEO, SailPoint; author of Joy and Success at Work: Building Organizations that Don't Suck (the Life out of People)
"An essential guide for leaders who see there is another, better way to run a company. With purpose as the North Star, Magnify Your Impact reminds us the more we help the better we do--and the better we do the more we can help." --MARK CUDDIGAN, CEO, Ella's Kitchen
"The authors give us a simple and effective method for using our company's unique 'superpowers' to address tough problems in our communities. By following this perspective, business leaders can align their company's purpose with the measurable impact they want to have in the world."
--SHALI SHALIT SHOVAL, former CEO, Sabra Dipping Company; CEO, Domaine du Castel
