New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you're trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
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About the Author
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He's been named one of Fast Company's most creative people in business and millions of copies of his books are in print in dozens of languages around the world.
"Words have power - learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want." -- Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There.
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write--and maybe even who you are. -- Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
This book changed how I speak. It's mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger's research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. -- Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World
I am grateful to be one of the many who have learned from this master teacher. -- Jim Collins, author of Good to Great and coauthor of Built to Last
A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn't just tell you how to write and speak more persuasively--he shows you. -- Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re: Thinking
There's a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. -- Scott Galloway, New York Times bestselling author of Adrift and The Four