Made to Stick: Why Some Ideas Survive and Others Die

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Available
Product Details
Price
$30.00  $27.90
Publisher
Random House
Publish Date
Pages
336
Dimensions
5.89 X 8.27 X 1.08 inches | 0.97 pounds
Language
English
Type
Hardcover
EAN/UPC
9781400064281

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About the Author
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.
Reviews
"Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity."--The Christian Science Monitor

"Utterly compelling."--Los Angeles Times

"Surprising and provocative."--The New York Sun

"Savvy."--People

"Fun to read and solidly researched."--Publishers Weekly (starred review)