Jeffrey Shaw has always been an entrepreneur. At the age of 14, barely able to see over the steering wheel, he would use his mother's car to sell eggs door-to-door. Keenly aware of marketing strategies even then, he made his eggs available on Saturdays in anticipation of Sunday morning breakfast. The eggs sold for $1.25 which was a premium price in 1978. Since it wasn't just about the eggs but also the relationship, Jeffrey felt the higher price was justified. He took up photography as a hobby, initially fascinated by the chemical interaction in the darkroom and the ability to bring a latent image to life. By the age of 20, Jeffrey graduated with the top Best Portfolio Award and was selected to speak at graduation as student representative of The Hallmark Institute of Photography. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as sports stars Tom Seaver and Pat Riley, news anchor David Bloom, supermodel Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, CBS News, and others. Having been a photographer for so many years, Jeffrey realizes a keen eye isn't just for what one sees, but also for what one senses. To be able to sense the needs of others and trends in business keeps you a step ahead. Jeffrey Shaw, a.k.a. The Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Today, Jeffrey is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker on the topics of marketing, branding, customer relations, and sales. Jeffrey's first book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, is the culmination of a lifetime of entrepreneurship. Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach, Florida. He claims the dogs are more work than the kids ever were.