Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Paul Smith
(Author)
Description
LEADERSHIP STARTS WITH STORYTELLING
With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.
Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives.
The power of storytelling will allow you to:
- Envision Success- lead change by identifying goals in your story and building team commitment.
- Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity.
- Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation.
- Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback.
- Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision.
If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support.
Product Details
Price
$27.99
$26.03
Publisher
Amacom
Publish Date
August 10, 2012
Pages
288
Dimensions
6.4 X 9.1 X 1.1 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814420300
BISAC Categories:
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About the Author
PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G's management training colleges.
Reviews
"By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." --ABA Banking Journal
..".provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!" --I'd Rather Be Craving blog
..".touts the value of story telling as a communication tool for business people." --800-CEO-Read
..".outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." --CMSWire.com
..".thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations
"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after." --getAbstract
ExecRank Distinction Awards for Business Books 2012
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller." --thoughtLeaders
The Influential Marketing Book Award 2012
..".brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons." --Rohit Bhargava blog
"Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader." --Soundview blog
"Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today." --Seven Story Learning
..".this practical resource gives readers the guidance they need to deliver stories to stunning effect." --Abduzeedo Design Inspiration
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
..".offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." --The Journal of Healthcare Contracting
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." --Musings from the CU Suite
"[Smith's] depth of understanding on how to craft great stories...has him doing some of the most important work of our time on the subject." --Ryan Powell blog
Masters in Communications 100 Influential Books Every Communications Major Must Read 2014
"I've been searching for an excellent book on storytelling in business. And I found it: Paul Smith's Lead with a Story." --Speaking Practically
"I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications." --Speaking Practically
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." --ForeWord Reviews
..".anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." --SalesEngine.com
"Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey
"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007
..".shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling." --Leadership Freak
..".full of ideas on how to use narratives to engage your listener." --Financial Times
..".provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!" --I'd Rather Be Craving blog
..".touts the value of story telling as a communication tool for business people." --800-CEO-Read
..".outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." --CMSWire.com
..".thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations
"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after." --getAbstract
ExecRank Distinction Awards for Business Books 2012
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller." --thoughtLeaders
The Influential Marketing Book Award 2012
..".brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons." --Rohit Bhargava blog
"Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader." --Soundview blog
"Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today." --Seven Story Learning
..".this practical resource gives readers the guidance they need to deliver stories to stunning effect." --Abduzeedo Design Inspiration
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
..".offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." --The Journal of Healthcare Contracting
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." --Musings from the CU Suite
"[Smith's] depth of understanding on how to craft great stories...has him doing some of the most important work of our time on the subject." --Ryan Powell blog
Masters in Communications 100 Influential Books Every Communications Major Must Read 2014
"I've been searching for an excellent book on storytelling in business. And I found it: Paul Smith's Lead with a Story." --Speaking Practically
"I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications." --Speaking Practically
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." --ForeWord Reviews
..".anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." --SalesEngine.com
"Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey
"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007
..".shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling." --Leadership Freak
..".full of ideas on how to use narratives to engage your listener." --Financial Times
