Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Available

Product Details

Price
$32.00
Publisher
McGraw-Hill Companies
Publish Date
Pages
272
Dimensions
6.1 X 9.1 X 1.2 inches | 1.05 pounds
Language
English
Type
Hardcover
EAN/UPC
9781260026429

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About the Author

Joe Pulizzi is founder of the Content Marketing Institute, which Inc. magazine named the fastest-growing business media company in 2012, 2013, and 2014. He is the recipient of the Content Council's John Caldwell Lifetime Achievement Award for Content Marketing.

Robert Rose is Chief Strategy Advisor for the Content Marketing Institute. He has provided strategic marketing advice to some of the world's most innovative companies, including Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, the Bill & Melinda Gates Foundation, and UPS.