Description
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.
WHAT'S NEW IN THE SECOND EDITION?
While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.
THIS BOOK EXPLORES:
- Frameworks for designing a thorough research process for your product
- Approaches to gain alignment around shared goals through stakeholder interviews
- How to conduct and build best practices for effective user interviews
- How quickly run affordable tests to clarify big questions
- Essential and methods for gathering and assessing quantitative data
Product Details
| Publisher | Mule Design |
| Publish Date | October 21, 2019 |
| Pages | 198 |
| Language | English |
| Type |  Paperback / softback |
| EAN/UPC | 9781952616464 |
| Dimensions | 8.5 X 5.5 X 0.5 inches | 0.7 pounds |
About the Author
Reviews
Chances are good that your business is making inaccurate assumptions about your customers' behavior. Enough! Erika's book makes research accessible and helps you create an informed plan to better understand-and design for-your customers.
-LIZ DANZICO
Chair and cofounder, MFA Interaction Design at SVA and VP of design at NPR
As humans interact with each other in more disintermediated ways, digital life, algorithms, and apps shape societies across the globe. Organizations are finally taking the time to understand people's inner thinking, to think of the consequences, to include those who have been externalized. What?! Your organization isn't doing that yet?! Then this book will give you the skills to lead your team and your stakeholders into enlightenment.
-INDI YOUNG
Author of Mental Models and Practical Empathy
The relationship between design and research is one of the most misunderstood parts of product design. Erika finally presents a guide to research, in the context of making great interfaces. Bravo.
-NATE BOLT
Founder of Ethnio
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