Just Enough Research: Second Edition

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Available
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Product Details
Price
$34.00
Publisher
Mule Design
Publish Date
Pages
198
Dimensions
5.5 X 8.5 X 0.54 inches | 0.69 pounds
Language
English
Type
Paperback
EAN/UPC
9781952616464

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About the Author
Erika Hall has been a design consultant since the late twentieth century. She is the cofounder of Mule Design Studio and specializes in helping clients ask the hard questions and work better together to find the answers. Erika speaks and writes about topics that challenge the conventional wisdom of the field to encourage designers to think more deeply about the implications of their work. Her other book is Just Enough Research. She can be found far too often on Twitter as @mulegirl and cohosts the podcast Voice of Design. Erika likes dogs and bicycles.
Reviews

Chances are good that your business is making inaccurate assumptions about your customers' behavior. Enough! Erika's book makes research accessible and helps you create an informed plan to better understand-and design for-your customers.


-LIZ DANZICO

Chair and cofounder, MFA Interaction Design at SVA and VP of design at NPR


As humans interact with each other in more disintermediated ways, digital life, algorithms, and apps shape societies across the globe. Organizations are finally taking the time to understand people's inner thinking, to think of the consequences, to include those who have been externalized. What?! Your organization isn't doing that yet?! Then this book will give you the skills to lead your team and your stakeholders into enlightenment.


-INDI YOUNG

Author of Mental Models and Practical Empathy


The relationship between design and research is one of the most misunderstood parts of product design. Erika finally presents a guide to research, in the context of making great interfaces. Bravo.


-NATE BOLT

Founder of Ethnio