Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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About the Author
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
Reviews
--Bob Moesta, President and CEO of the Re-Wired Group
"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
--Des Traynor, co-founder of Intercom
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."
--Melissa Perri, author of Escaping the Build Trap
"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice."
--Tony Ulwick, Strategyn Founder and CEO
