"This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike." -Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.

"In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective." -Keith Dinnie, Associate Professor of Business, Temple University Japan

"This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice." -TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences