In Our Prime: How Older Women Are Reinventing the Road Ahead

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Product Details

W. W. Norton & Company
Publish Date
5.7 X 8.5 X 1.2 inches | 0.9 pounds

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About the Author

Susan J. Douglas is the Catherine Neafie Kellogg Professor of Communication Studies at The University of Michigan. She is the author of five books, including The Rise of Enlightened Sexism (2010), Listening In: Radio and the American Imagination (1999) and Where The Girls Are: Growing Up Female with the Mass Media (1994).


Today's older women are energetic, active and involved with life way beyond grandkids and gardening. The majority say they are feminists. Yet society ignores us, when it isn't selling us face cream and face lifts. Susan J. Douglas is here to rouse us and put our issues front and center in today's revitalized women's movement. More power to her! Read this book, ladies, and let's get very, very busy.--Katha Pollitt, author of Pro: Reclaiming Abortion Rights
Smart, savvy, and informed, Douglas is the perfect guide for women who are sick of the rampant sexism and ageism in our society and are ready to do something about it.
Susan J. Douglas has managed to combine an unstinting but often hilarious media critique with a social analysis of feminism that is as astute as it is inspirational. There's simply no other feminist writer who is able to take our culture apart with such good humor.--Susan Bordo, author of The Destruction of Hillary Clinton
With humor and aplomb, Douglas makes a convincing case for how to end the war on older women and reinvent what aging can mean.--Priscilla Kipp
[It is] impossible to deny the political, economic and cultural potential of what Douglas describes as an incipient demographic revolution...Douglas has performed a valuable service.--Leslie Bennets
A feminist intervention, a call to reclaim women's aging as a social movement and harness their voices, experience, and wisdom toward social change...forward-thinking and hopeful.--Andi Zeisler
Douglas, a master at powerfully marshaling anecdotes, statistics, and words, asks women to push back and support each other.
In Our Prime is a masterful takedown of gendered ageism.--Molly Sprayregen
In Our Prime is a masterful takedown of gendered ageism.--Molly Sprayregen