In Our Prime: How Older Women Are Reinventing the Road Ahead
Do you see women your age portrayed as puttering gardeners and docile grannies? Do you feel bombarded by anti-aging products that insist you must defy getting older? And have you had enough, and are ready to challenge the intertwining of sexism and ageism in our culture? Know that you are not alone.
Susan J. Douglas declares that it is time for the largest female generation over fifty to reinvent what it means to be an older woman and to challenge the outdated stereotypes--think doddering or shrewish--that Hollywood and TV have assigned them. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma ads equate getting older with disease and decline. Douglas exposes the ageism that mature women face at work, and why conservatives' decades-long attacks on Social Security, Medicaid, and Medicare disproportionately affect women.
With a sharp sense of justice and fresh wit, In Our Prime sees a social movement emerging that may help to create a different view of--and life for--older women. It celebrates the women who broke down legal barriers in the past, as well as today's activists, career women, actors, and others who defy stereotypical images by embracing their age, by remaining strong, and by being socially involved.
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Smart, savvy, and informed, Douglas is the perfect guide for women who are sick of the rampant sexism and ageism in our society and are ready to do something about it.
Susan J. Douglas has managed to combine an unstinting but often hilarious media critique with a social analysis of feminism that is as astute as it is inspirational. There's simply no other feminist writer who is able to take our culture apart with such good humor.--Susan Bordo, author of The Destruction of Hillary Clinton
With humor and aplomb, Douglas makes a convincing case for how to end the war on older women and reinvent what aging can mean.--Priscilla Kipp
[It is] impossible to deny the political, economic and cultural potential of what Douglas describes as an incipient demographic revolution...Douglas has performed a valuable service.--Leslie Bennets
A feminist intervention, a call to reclaim women's aging as a social movement and harness their voices, experience, and wisdom toward social change...forward-thinking and hopeful.--Andi Zeisler
Douglas, a master at powerfully marshaling anecdotes, statistics, and words, asks women to push back and support each other.
In Our Prime is a masterful takedown of gendered ageism.--Molly Sprayregen
In Our Prime is a masterful takedown of gendered ageism.--Molly Sprayregen
