When we're aware of where our fulfillment is derived from, we've taken a grand leap toward making meaningful work-work that connects to us as designers (nay, human beings), and to those who will ultimately engage with it. In a field of work largely comprised of impermanence (digital), the contrast is that our decisions can have lasting impact. Understanding this, in tandem with a clear value system, is essential to defining your legacy as a designer.
The designer's legacy isn't built upon their choice of tools. The designer's legacy is built upon the choices they make-as macro and micro as that implies. Legacy transcends "us." This is a mindset that takes us from "me" to "we" as we consider the bigger picture. There is a privilege and responsibility that are inherent in the craft. In communicating. In connecting with people through design.
Privilege and responsibility. Those notions are so vital (and evergreen) to our craft, and how we connect with other human beings. Formative, yet intrinsic to what we do. Every decision carries weight, and is bigger than us. We simply cannot foresee under what conditions people will be engaging with what we create. They need to be equitably understood, advocated for, and included along the way.
Agnostic of accolades or the tools we're using, the humble connection with those on the receiving end of what we're producing is imperative toward quality and evolution. As soon as we close our minds via an inner monologue of "knowing it all", or branding ourselves a "#thoughtleader" on social media, the designer we are is our final form. The designer we can be, will never exist.
As a designer evolves over the years and course of their career, honest self-assessment toward derivation of self-reward will yield their best sense of personal-and creative-fulfillment. Does continuing to push the quality of their individual hands-on work scratch the itch? Or is a greater sense of being satiated derived via guiding the evolution of others and their work?
Leveraging the power of storytelling, this book covers practical, real-world examples and tactics to ensure your fulfillment serves as a guide toward where, what, and why you create.
About the Author
Justin is an internationally reknown design leader, author, and speaker from Chicago. You'll find him often engaging with the AIGA's speaking events, interviewed in Forbes magazine and Medium's "Forge" publication, and penning articles for Aquent, CEO World Magazine, and A List Apart. He speaks internationally on culture and design, including keynotes at the UXPA International conference, Midwest UX, and St. Louis Design Week. Justin is also the writer of the celebrated book "Creative Culture," a former VP of Design at bswift (a CVS Health company), and the founder of design leadership consultancy Anomali.
Forget work-life balance. In his newest book, Justin Dauer unveils a new paradigm: work-life harmony. A vision for aligning your work product and career with your deepest and most meaningful desires and values, it's also a blueprint for how to do so. Following Justin's principles will help you enjoy your work more and engage more deeply with the people who use what you create. In the process, you'll be empowered to define and design a conscious and worthy legacy.
Author, "Designing with Web Standards"
Justin challenges us - and empowers us - to build a holistically meaningful life of creative work. He's a passionate champion for the human aspects of design and it's no surprise that this book is chock-full of honest and authentic stories of success and failure throughout his career. He draws from this well to give us insightful reframes, guidance, tools, and processes; it's almost like having your own coach looking over your shoulder.
Author, "Doorbells, Danger, and Dead Batteries"
I believe the design industry is going through some sort of midlife crisis; trying to understand the impact we've had on the world in a search for meaning and identity. In his new book, Justin Dauer leans heavily into these themes, exploring what designers can do to further their craft, improve society and leave the planet better than we found it.
Founder, Leading Design conference