Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders

Fiona Talbot (Author) Sudakshina Bhattacharjee (Author)

FORMAT

Paperback

$21.99 $20.45

MP3 CD

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Description

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.
English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.

Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.

Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Product Details

Price

$21.99 $20.45

Publisher

Kogan Page

Publish Date

November 27, 2012

Pages

256

Dimensions

5.56 X 8.4 X 0.56 inches | 0.71 pounds

Language

English

Type

Paperback

EAN/UPC

9780749466138

BISAC Categories:

Business Writing

Business Communication - General

Multicultural Education

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About the Author

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com

Reviews

"[H]ighly recommended for all managers regularly responsible for writing English - especially those involved with promoting their organisation's reputation."--Andrew May "Professional Manager Magazine "
"[A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections."--The Library Bookwatch "The Midwest Book Review "
"If some of this doesn't sound like a language learning resource, you're right. It is as much a business resource for native speakers as it is a language guide for business English learners and it strikes a nice balance between the two. I think this is what makes Improve Your Global Business English so relevant and useful. It doesn't look at language in a vacuum but in the context of its purpose."--Fiona Bramble "Eslenglish.ca "

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