Impossible to Ignore: Creating Memorable Content to Influence Decisions

Available
Product Details
Price
$28.00  $26.04
Publisher
McGraw-Hill Companies
Publish Date
Pages
288
Dimensions
6.0 X 9.1 X 1.2 inches | 1.2 pounds
Language
English
Type
Hardcover
EAN/UPC
9781259584138

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About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.