Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry


Product Details

$21.95  $20.41
Greenleaf Book Group Press
Publish Date
6.1 X 1.0 X 9.1 inches | 1.05 pounds
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About the Author

Tanya has been empowering authors to tell their stories since she joined Greenleaf Book Group in 2004. As the company's Chief Executive, Tanya fosters a culture of innovation centered on creating new opportunities to better serve authors. As the first hybrid publisher, Greenleaf Book Group has been at the forefront of innovative publishing for twenty years and continues to grow in response to author needs, morphing from a book distributor to a full-service publishing house that now includes an author branding department. Having worked closely with retailers while building Greenleaf's sales and distribution channels, Tanya knows first-hand how the power of a book can be amplified through a strong author brand--and, in turn, how a brand can be amplified by a book. She writes regularly on personal branding, leadership, and the publishing industry for and hosts the podcast Published, which guides authors through all areas of publishing. She regularly speaks and writes on the publishing business so that potential authors will have a clear understanding of the industry and how to succeed within it. Before joining the publishing industry, Tanya worked in digital media and as a television producer for Extra! and E! Entertainment Television. She lives in Austin with her two daughters and a house full of animals.


"Whether you have just the spark of an idea for a book or you're midway through publishing, you'll learn something new from Ideas, Influence, and Income."
--MARSHALL GOLDSMITH, author of the #1 New York Times bestseller Triggers

"Tanya Hall is a master at helping authors succeed. In Ideas, Influence, and Income, she shares all her wisdom, giving readers a full-blown publishing game plan. Take advantage of this opportunity to pick her brain."
--SHEP HYKEN, New York Times best-selling author of The Amazement Revolution

"Tanya Hall is a true thought leader in the publishing industry. Today, anyone can publish a book, but Hall's framework helps authors get the most out of the process. With the pillars of that framework, Ideas, Influence, and Income, Hall shows authors how they can use their own book to grow their brand and to improve business results."
--FAUZIA BURKE, president of FSB Associates and author of Online Marketing for Busy Authors

"If there were a bible for authors, this would be it! Tanya Hall turns her deep industry experience and obvious passion for writing into profound instruction. It is a must read for all aspiring and experienced authors."
--CHIP R. BELL, author of Kaleidoscope and Sprinkles

"Tanya Hall has taken the guesswork out of publishing with Ideas, Influence, and Income. This book is chock-full of expert advice and helpful step-by-step instructions--everything an aspiring author needs."
--DENISE LEE YOHN, author of What Great Brands Do and FUSION

"Tanya Hall and her team insisted that I develop an idea and monetize it with a book as one component . . . and that is the best publishing advice I have ever received. Now, she has written the story behind that advice in Ideas, Influence, and Income. If you want to capture ideas and leverage your influence to build a sustainable business, then Tanya Hall can show you how!"
--BARRY BANTHER, author of A Leader's Gift

"Tanya Hall and Greenleaf have pioneered the next-generation publishing model, treating authors as true partners and cocreating extraordinary work. Tanya offers practical wisdom, grounded in extensive experience, to convert your ideas into instruments of great influence, contribution, and wealth. My own success is a testament to the power of this wisdom."
--SHIRZAD CHAMINE, New York Times best-selling author of Positive Intelligence

"Tanya has collected all of her vast experience and hard-earned wisdom in this precious new book. She shines a bright path not just for new writers but for all authors on how best to present their ideas, create sustainable influence, and maximize income with actionable and achievable steps. Her insights and insider knowledge make this book a must read for anyone considering a writing career."
--JOHN WILLIG, president of Literary Services, Inc.

"Ideas, Influence, and Income is the ultimate guide to writing, publishing, and marketing your book--a cornucopia of wisdom that will help propel you to success. Whether you are planning to write a book or are already a published author, you will benefit greatly from Tanya's approach and knowledge of a highly competitive industry. Ideas, Influence, and Income belongs on every writer's bookshelf."
--JANE WESMAN, president of Jane Wesman Public Relations, Inc. and author of Dive Right In: The Sharks Won't Bite

"So often people ask me, 'How do I get my ideas published? What's right for my business goals?' At last, I have an answer: Read Ideas, Influence, and Income. This smart resource book nails it!"
--MARY LOU QUINLAN, New York Times best-selling author of The God Box

"When authors ask me the best way to publish, I always say, 'You need to talk to Tanya Hall!' Now, with Ideas, Influence, and Income, Tanya expertly guides readers through today's confusing publishing world to confidently plan, write, and publish a successful book."
--SANDY SMITH, president of Smith Publicity

"I have known Tanya Hall for over a decade and regard her as one of the smartest, most engaging women in the business. After reading her book I'm even more impressed that she invested the time to share her knowledge with the public. She has written the ultimate guide for every aspiring author. She's a brilliant publisher who has witnessed the value of the book as a marketing tool, and she has generously created the road map for crafting a successful publication. As a book packager and publisher, I am incredibly impressed with the detail she provides in Ideas, Influence, and Income, and I don't believe there is another book that covers this subject so well. Congratulations Tanya! I'm saving a space on my bookshelf for this one!"
--JILL COHEN, founder of Jill Cohen Associates

"So many people have a secret (or not-so-secret) desire to be a published author. Tanya packed this book with practical tips and insights to help would-be authors sharpen their point of view, build an audience, and get their books into readers' hands."
--MELISSA JOULWAN, author of the best-selling Well Fed cookbook series

"Through her deep experience leading one of the trailblazing companies in the new publishing marketplace, Tanya Hall has had a front-row seat to the transformation and democratization of what had long been a closed, hidebound industry. With this book, she is sharing a wealth of valuable insights she has gained along the way that will particularly benefit the growing universe of thought leaders who care as much, if not more, about moving minds as moving units. It's a smart, practical, and reliable road map for authors who know where they want to go but are not sure how to get there."
--DAN GERSTEIN, president of Gotham Ghostwriters

"If you are or want to be a nonfiction author and intend to use your book to support a bigger brand and create additional streams of revenue, then read this book immediately. You'd be hard-pressed to find a person more qualified to guide you through the process than Tanya Hall."
--MICHAEL PORT, New York Times and Wall Street Journal best-selling author of six books, including Steal the Show

"The ideas and game plan delivered in this book provided the inspiration and tactics I needed to get my book written and published. The results have been transformative for both my software business and my speaking career."
--Adam Robinson, cofounder and CEO of Hireology and author of The Best Team Wins: Build Your Business Through Predictive Hiring

"Tanya Hall, the CEO of Greenleaf Book Group, contributes a useful how-to for turning one's idea for a book into a marketable and profitable product."