How to Promote Your Book: A Practical Guide to Publicizing Your Own Title


Product Details

$17.95  $16.69
Square One Publishers
Publish Date
5.91 X 8.9 X 0.71 inches | 1.01 pounds

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About the Author

Dr. Jan Yager received her M.A. in criminal justice from Goddard College and a Ph.D. in sociology from the City University of New York Graduate Center. Beginning at the age 23, she began her publishing career first working at Macmillan Publishing Company, and then at Grove Press working directly under the company's founder Barney Rosset. There she learned to do everything from selling foreign and subsidiary rights to acquisitions, publicity, and sales. Jan's life has been all about writing and publishing, books. She is the author of more than 40 books published by such major houses as Simon & Schuster, Penguin Random House, Scribner, Wiley, and Doubleday, as well as self-published by her own company, Hannacroix Creek Books, Inc.

Dr. Yager has been interviewed on such major TV shows as Oprah, ABC's Good Morning America (GMA) and The View, NBC's Today, and CBS's Mornings and Sunday Morning along with program segments on CNN, MSNBC, and BBC-TV in London. Dr. Yager's award-winning titles include Foreign Rights and Wrongs; Effective Business and Nonfiction Writing; Career Opportunities in the Publishing Industry (with Fred Yager); Business Protocol; Victims; When Friendship Hurts (translated into 29 languages); Friendshifts; The Pretty One (a novel); Untimely Death (a novel, with Fred Yager); The Quiet Dog (illustrated by Mitzi Lyman); Work Less, Do More; and Put More Time on Your Side among others. Dr. Yager and her husband, Fred, reside in Stamford, Connecticut.


"Provides guidance on how authors can get the word out about their titles . . . explain[s] the basics of the bookselling world, how to prepare for publication, and what to do afterward . . . [will] appeal both to independent authors and to those signed with major publishers."

-- "Publishers Weekly" (11/14/2022 12:00:00 AM)

"Yager brings her extensive experience to this comprehensive guide to book promotion. A coach, speaker, and author of more than 50 books in many different disciplines, Yager writes clearly and authoritatively, providing sound advice. The material is targeted to all authors, whether indie/self published, hybrid, or traditionally published, including aspiring authors. The information on library signings is particularly helpful, as Yager is accurate and respectful towards librarians and library workers . . . The book is best used as a reference tool so readers can choose what they need. Recommended for libraries suburban to urban and those with strong local-author communities."

-- "Booklist (ALA)" (1/1/2023 12:00:00 AM)

"[Presents] well-organized sections on the basics of book publicity, both pre- and post-publication. Yager explores self-advocacy techniques crucial for driving sales whether as an independent author or under the wing of a publishing house . . . A beneficial purchase, of particular use for self-published and small-press authors, with information that will be helpful for anyone seeking to boost the visibility of their work."

-- "Library Journal" (2/1/2023 12:00:00 AM)

"In this superb volume Jan [Yager] addresses all aspects of self promotion of books . . . exemplary, an excellent source of ideas for authors to follow, and the language is learned while still being conversational . . . easily the most comprehensive book on self-promotion and one that will become a primer for schools and the legions of writers searching for the secrets contained here."

-- "Grady Harp, top book reviewer" (2/6/2023 12:00:00 AM)

"This is a terrific idea for 'new' writers . . . a home run!"

-- "Times Square Chronicle" (2/6/2023 12:00:00 AM)