How to Promote Your Book: A Practical Guide to Publicizing Your Own Title

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Product Details
$17.95  $16.69
Square One Publishers
Publish Date
5.91 X 8.9 X 0.71 inches | 1.01 pounds

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About the Author
Jan Yager, PhD, president of, sociologist, speaker, entrepreneur, and coach, is the author of 38 books, translated into 32 languages, including more than a dozen business books on time management, the office, work relationships, business writing, and expanding globally. For more on this award-winning author, go to

"Provides guidance on how authors can get the word out about their titles . . . explain[s] the basics of the bookselling world, how to prepare for publication, and what to do afterward . . . [will] appeal both to independent authors and to those signed with major publishers."

-- "Publishers Weekly" (11/14/2022 12:00:00 AM)

"Yager brings her extensive experience to this comprehensive guide to book promotion. A coach, speaker, and author of more than 50 books in many different disciplines, Yager writes clearly and authoritatively, providing sound advice. The material is targeted to all authors, whether indie/self published, hybrid, or traditionally published, including aspiring authors. The information on library signings is particularly helpful, as Yager is accurate and respectful towards librarians and library workers . . . The book is best used as a reference tool so readers can choose what they need. Recommended for libraries suburban to urban and those with strong local-author communities."

-- "Booklist (ALA)" (1/1/2023 12:00:00 AM)

"[Presents] well-organized sections on the basics of book publicity, both pre- and post-publication. Yager explores self-advocacy techniques crucial for driving sales whether as an independent author or under the wing of a publishing house . . . A beneficial purchase, of particular use for self-published and small-press authors, with information that will be helpful for anyone seeking to boost the visibility of their work."

-- "Library Journal" (2/1/2023 12:00:00 AM)

"In this superb volume Jan [Yager] addresses all aspects of self promotion of books . . . exemplary, an excellent source of ideas for authors to follow, and the language is learned while still being conversational . . . easily the most comprehensive book on self-promotion and one that will become a primer for schools and the legions of writers searching for the secrets contained here."

-- "Grady Harp, top book reviewer" (2/6/2023 12:00:00 AM)

"This is a terrific idea for 'new' writers . . . a home run!"

-- "Times Square Chronicle" (2/6/2023 12:00:00 AM)