How to Get Ideas
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Description
This new expanded second edition shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas.
Product Details
Price
$22.95
$21.34
Publisher
Berrett-Koehler Publishers
Publish Date
June 01, 2007
Pages
232
Dimensions
5.4 X 8.4 X 0.6 inches | 0.7 pounds
Language
English
Type
Paperback
EAN/UPC
9781576754306
BISAC Categories:
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About the Author
Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club's "Creative Person of the Year" award.
