Gut Feelings bookcover

Gut Feelings

The Intelligence of the Unconscious
4.9/5.0
21,000+ Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world

Description

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Product Details

PublisherPenguin Books
Publish DateJune 24, 2008
Pages288
LanguageEnglish
TypeBook iconPaperback / softback
EAN/UPC9780143113768
Dimensions7.8 X 5.1 X 0.6 inches | 0.5 pounds

About the Author

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.sign up to affiliate program link
Become an affiliate