Gurus and Oracles: The Marketing of Information

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Product Details
Price
$10.99
Publisher
MIT Press
Publish Date
Pages
192
Dimensions
6.43 X 0.78 X 9.13 inches | 0.92 pounds
Language
English
Type
Hardcover
EAN/UPC
9780262016940
BISAC Categories:

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About the Author
Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.