Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business

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6.4 X 1.3 X 8.9 inches | 1.2 pounds
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About the Author

Tiffani Bova is the global growth evangelist at Salesforce. Prior, she was a sales, marketing, and customer service executive at various startups and Fortune 500 companies, where she was one of the first to develop a robust go-to market model for cloud based solutions. Her writing and work have been featured on Bloomberg, BNN, Cheddar, MSNBC, Yahoo Finance, Harvard Business Review, Forbes, Entrepreneur, Quora, Thrive, among many other publications. As host of the What's Next! with Tiffani Bova podcast, she interviews numerous titans in the business world, including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin, and Tom Peters. Bova is a highly sought-after keynote speaker, having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents. Thinkers50 named her one of the world's top management thinkers in 2019.


"A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small." --SETH GODIN, author of Linchpin

"Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people." --ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post

"We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths -- from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future." -- DANIEL H. PINK, author of When and Drive

"I have not had a book impact me like this one since Collins' Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani's voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava!" --NANCY DUARTE, CEO and author of Illuminate

"Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business."--MARTIN LINDSTROM, author of Buyology and Small Data

"I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova!" --TOM PETERS, author of In Search of Excellence

"Whether you're planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results." --WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourself​

"This book captures the essence of how to consistently grow an enterprise through relentless customer focus. Tiffani Bova is the quintessential story teller, leading us through a framework that gives structure to our growth strategy.... A guide book for all leaders to inspire those around them."--NAOMI SIMSON, Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group

"Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation." --KEITH BLOCK, co-CEO, Salesforce

"Tiffani is a rockstar when it comes to growing the top line." --VERNE HARNISH, founder of Entrepreneurs' Organization and author of Scaling Up