Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow
In Grind, Michael J. McFall, co-CEO of BIGGBY(R) COFFEE, will help you identify the common sense strategies needed to turn your start-up idea into a positive-cash flow business. Dispensing with the notion that potential business owners require a formal education, he outlines several fundamental areas of importance, keying in on hustle, self-evaluation, and commitment. Having risen from a minimum-wage barista to build a company with over 250 stores in 9 states, McFall writes with the authority of hard-fought achievement. In addition to his calls for "personal due diligence," he goes into detail about crucial business drivers, speaking from his personal and professional experience and including examples of hits and misses along the way. McFall avoids sophisticated descriptions of processes and theories, retaining a down-to-earth approachability throughout the book. Filled with anecdotes, ideas, and calls to action, Grind provides the insight and expertise aspiring business owners require to reach profitability.
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"If you have ever wondered what it might be like to open your own business, read this book. Even if you have no interest in starting a business, the insights in this book are valuable for life in general."
--Dr. Tasha Eurich, New York Times bestselling author of Bankable Leadership and Insight
"This book is a must-read for every new start-up. Every entrepreneur needs to learn how to sell and discern good advice from bad. Mike does a great job breaking all of this down through real life examples, many of which I witnessed. Grind will be required reading in my classes."
--Michael Williams, Director of Entrepreneurship Activity & Director of the Business and Entrepreneurship Clinic, University of Wisconsin, Madison
"This book contains the secret recipe for success for entrepreneurs: being all in every day. No one shares their unique energy and enthusiasm like Mike McFall does in Grind--an exciting, energizing read for any entrepreneur or entrepreneurs-to-be."
--Lilly Stotland, President, Vesco Oil Corporation
"Entrepreneurial wisdom streams from the pages of Grind. It reads like a one-on-one conversation with a friend who is sharing the keys to entrepreneurial success--the conversation every aspiring entrepreneur dreams of having!"
--Lee Skandalaris, Chief Executive Officer, Quantum Digital Group
"I enjoyed the simplicity of the message. There is no need to make it complicated. Read this book. Stick to the fundamentals and grow your start up."
--Jeff DeGraff, PhD, Clinical Professor, Ross School of Business, University of Michigan
"If more entrepreneurs considered this message it would be great for my business as I would have more late-stage companies to invest in."
--Michael Soenen, Partner, Valor Equity Partners
"Reading this book is like sitting down over a glass of scotch with the author."
--Trevor George, Founder and Chief Executive Officer, Blue Wheel Media
"This book is a perfect reflection of its author--both are ruthlessly focused on the personal sacrifice, dedication, and impossibly positive attitude needed to succeed when starting a business."
--David Head, Managing Director, Alix Partners
"This book reminded me once again what is important in business. I think anyone managing a business should take the time to give it a read."
--Rob Wark, Chief Executive Officer, SAS Global Corporation
"This book dives into the soul of the entrepreneur"
--Sean Zecman, President, National Food Group/Zee Zees
"Having done business with Mike for over two decades, this book rings true to the story and true to the author. It was as much a pleasure reading this book as it has been working with Mike for so many years."
--Steve Morris, President and Chief Operating Officer, Paramount Roasters
"Focus and energy--that is what I feel when I read this book. I think the author would say that is what it takes for a successful start-up. I got it and I love it."
--John James, President, Renaissance Global Logistics and Republican Candidate for US Senate 2018, Michigan
"One hundred percent pure McFall--insightful, humorous, and entertaining. As with all my conversations with Mike, it ended to soon!"
--Ed Harden, President, Capitol National Bank
"Written with the energy you would expect from an entrepreneur--fast-paced, fun, and direct."
--Sam Beznos, Chief Executive Officer, Beztak Companies
