Go Woke, Go Broke
Charles Gasparino
(Author)
Description
How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere.
In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America's most woke corporate leaders, tracing the origins of ESG and "stakeholder investing." He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests.
A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
Product Details
| Publisher | Center Street |
| Publish Date | August 06, 2024 |
| Pages | 320 |
| Language | English |
| Type |  Hardback |
| EAN/UPC | 9781546007418 |
| Dimensions | 9.3 X 6.3 X 1.1 inches | 1.1 pounds |
About the Author
Reviews
"Go Woke, Go Broke is the definitive history of corporate America's failed experiment with woke politics. It offers a stark warning to every business leader considering putting politics ahead of profits and activism ahead of shareholders. Go Woke, Go Broke is woke capitalism's epitaph. Everyone should read it."
--Bernie Marcus, co-founder, The Home Depot and philanthropist
"For those of us who lamented that Tom Wolfe did not live long enough to apply his social x-ray to the new strain of radical chic known as 'woke capitalism, ' thank God we have Charlie Gasparino. The chapter on the Goldman Sachs Chick-fil-A moral panic is not to be missed. Want to understand why billionaires started talking like grievance studies majors in the dorms or liberal arts colleges? Read Go Woke, Go Broke."
--Jerry Bowyer, economist and author of The Maker Versus the Takers
"In this bold new work of investigative excellence, Charles Gasparino breaks the spell of corporate 'wokeness' by exposing the rot of left-wing agitprop that prevails in boardrooms across the nation. Playing the victim has become an act of aggression to coerce business leaders into supporting the agenda of extreme progressivism--sacrificing returns to shareholders along the way. Innovation and meritocracy, efficiency and effectiveness, must regain their primacy if corporate America is to reaffirm the qualities that encourage hard work and achievement."
--Judy Shelton, senior fellow, Independent Institute
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