Global Marketing

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Product Details
Price
$268.32
Publisher
Pearson/Education
Publish Date
Pages
808
Dimensions
7.56 X 10.31 X 1.26 inches | 3.4 pounds
Language
English
Type
Paperback
EAN/UPC
9781292251806
BISAC Categories:

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About the Author

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.